Schmidt Marketing has moved into high gear in their marketing efforts to re-brand their products. They have taken a positive step to showcase their products in a totally new Concept Store in Avenue K.

This evening was the official opening of Schmidt Marketing’s New Concept Store at Avenue K. Prominent members of the Photography Community and Ferrari Owner’s Club were invited to an evening of extravaganza. There were free flow of cocktail, wine, finger food and live performance.

Personally I am very impressed by the efforts put up by Schmidt Marketing in re-branding their products. Concept Stores following the lead of Apple Stores are the thing of the future in brand marketing. It refocuses the way consumers look at the products and provides an intimate environment where buyers and sellers share experiences.

We are looking forward to work some projects with Schmidt Marketing for the benefit of the members of PhotoMalaysia. If you haven’t seen this concept store, it is time that you make a visit to the Schmidt Store on the ground floor of Avenue K opposite the Leica Store.