NEWARK, NJ (September 15, 2014) – Panasonic is proud to introduce a new digital interchangeable telephoto zoom lens, the LUMIX G VARIO 35-100mm / F4.0-5.6 ASPH. / MEGA O.I.S. (H-FS35100) based on the Micro Four Thirds system standard. Achieving high picture quality, the new LUMIX G VARIO 35-100mm / F4.0-5.6 ASPH. / MEGA O.I.S. designed in stunningly compact metallic profile with retractable structure despite a lens with this versatile focal distance of 35-100 mm (Equivalent to 70-200 mm on a 35mm camera). It is useful in shooting images including portrait or close-ups with impressively defocused background taking advantage of its high portability. The lens will be available in mid November at www.shop.panasonic.com and valued channel partners.
Comprised of 12 lenses in 9 groups, the lens system realizes uniform descriptiveness with its excellent contrast from the center to the corners, equal brightness at entire zoom range and high resolution. Notably, 2 ED (Ultra Extra-Low Dispersion) lenses minimize chromatic aberration. An aspherical lens helps achieve high optical performance while allowing dramatic downsizing of the lens unit.
The MEGA O.I.S. (Optical Image Stabilizer) effectively compensates for vibration making it easy to capture images clearly even if they are shot with small aperture.
It incorporates a superior inner focus system which enables excellent resolution and contrast from full life-size magnification to infinity. The inclusion of stepping motor makes the focusing action smooth and silent for use in both photo and video recording. When mounted on the Digital Single Lens Mirrorless (DSLM) cameras of LUMIX G, users can take advantage of the high-speed, high-precision Contrast AF system.
Seven blades give the aperture a rounded shape that produces an attractively smooth effect in out-of-focus areas when shooting at larger aperture settings. The new LUMIX G VARIO 35-100mm / F4.0-5.6 ASPH. / MEGA O.I.S. lens also features a highly reliable metal mount, and uses multi-coated lens elements that minimize ghosts and flare to further enhance its optical performance.
The LUMIX G VARIO 35-100mm / F4.0-5.6 ASPH. / MEGA O.I.S. in either silver or black color matches the LUMIX Digital Single Lens Mirrorless (DSLM) cameras, especially the new DMC-GM5 or DMC-GM1.
To learn more about Panasonic’s line of LUMIX Digital Cameras and other consumer electronic products please visit www.shop.panasonic.com and www.lumixlounge.com. You can also follow Panasonic on Twitter (@PanasonicUSA) and Facebook.
Press Release:
New Micro Four Thirds Digital Interchangeable Single Focal Length Lens LUMIX G 14mm / F2.5 II ASPH. (H-H014A)
Featuring Compact, High Quality Design for Stylish GM Series Cameras
NEWARK, NJ (September 15, 2014) – Panasonic is proud to announce a new digital interchangeable single focal length lens, the LUMIX G 14mm / F2.5 II ASPH. (H-H014A) based on the Micro Four Thirds system standard. Offered in black and silver, the new LUMIX G 14mm / F2.5 II ASPH. matches the GM series of LUMIX Digital Single Lens Mirrorless (DSLM) cameras – the new DMC-GM5 or DMC-GM1. The lens will be available at www.shop.panasonic.com and valued channel partners in mid November.
The LUMIX G 14mm / F2.5 II ASPH. features a 14mm (35mm camera equivalent: 28mm) wide angle and F2.5 high speed with sharp, high contrast image rendering. Taking advantage of the wide angle of view and deep depth of field, the compact LUMIX G 14mm / F2.5 II ASPH. offers excellent performance for shooting not only landscapes but also general photography.
Comprised of 6 lenses in 5 groups including 3 aspherical lenses, the lens system achieves both compactness with short overall length of apprpx.20.5mm and high optical performance. It also excels in shooting subjects with components of straight line including architecture thanks to the minimized distortion. It incorporates a superior inner focus system which enables excellent resolution and contrast from full life-size magnification to infinity. The inclusion of a stepping motor makes the focusing action smooth and silent for use in both photo and video recording to be classified as a LUMIX HD Lens. When mounted on the Digital Single Lens Mirrorless (DSLM) cameras of LUMIX G, users can take advantage of the high-speed, high-precision Contrast AF system.
Seven blades give the aperture a rounded shape that produces an attractively smooth effect in out-of-focus areas when shooting at larger aperture settings. Highly reliable metal mount assures durability for active use, and uses multi-coated lens elements that minimize ghosts and flare to further enhance its shooting performance.
To learn more about Panasonic’s line of LUMIX Digital Cameras and other consumer electronic products please visit www.shop.panasonic.com and www.lumixlounge.com. You can also follow Panasonic on Twitter (@PanasonicUSA) and Facebook.
